Best Deal On Hotels - Marketing You Florida Vacation Villa During the Off-Peak Season

But you can reduce these weeks by persevering with high-quality off peak marketing techniques, there will be many weeks where your vacation rental will be empty. You must actively market your property in the off-season, in order to make your Florida vacation rental a success.

We have highlighted numerous ways that we have used to fill those empty weeks:

A slight discount can make the difference when a potential guest is comparing two or more properties. And so on; 7.5% for 3 weeks, 5% for 2 weeks, the discount can be based on a sliding scale such as. Method One: Offer discounts for stays of two or more weeks.

" This attracts the impulse vacationers looking for a quick get-away. " or "Special offer this week only! For example: "Make your reservation within 72 hours of arrival and save 15%! Method Two: Offer last minute specials.

Method Three: During gaps in your bookings offer shorter rental periods such as two and three day weekends and mid-week rentals.

This makes the price for attractive for the renter and it provides more bookings during the empty weeks. Method Four: Offer lower weekly rates to encourage longer rentals and discounted rates for stays of two or more weeks.

Etc such as 'Experience the Disney Christmas and stay in our exclusive villa', Spend time advertising your villa around these events. Etc, christmas, easter Package, such as Thanksgiving. Method Five: Offer 'themed' rental packages by mirroring the events in the Disney area.

Use your imagination! Etc, giftcards, or food staples for the first breakfast are all good choices), wine, complimentary welcome basket (fruits, offer items such as (cost effective) tickets to local attractions. Method Six: We found offering complimentary items works particularly well in the off-season.

Discount off advertised rates or a giftcard for each referred renter, if they refer a renter offer incentives such items as a free night. New additions and upgrades, method Seven: Send out periodic messages (via mail and/or email) to past renters letting them know about upcoming specials.

They are targeting and mirror their strategies, etc, canada, uK, new York. Find out which groups or geographical location e.g. Method Eight: Research how the local tourist board are promoting in the off peak season.

They are a great source of revenue for a number of months. They will stay in a property usually between three to six months. 'Snowbirds' are people who migrate from the northern states and Canada to escape their cold winters. Method Nine: Market your property to snowbirds.

But if you are consistent you will reap the rewards and generate a greater level of revenue from your Florida vacation villa. Patience and effort, marketing your Florida vacation villa in the off-season will require time.